I have been designing experiences across multiple platforms since 1999, by applying best practices in design thinking, information architecture and usability engineering.
As a certified usability engineer, I analyse your product's design in terms of effectiveness and efficiency to ensure, user's achieve their goals with satisfaction. By facilitating my strong skill-set of qualitative and quantitative research methodologies and best experience design practices, I unlock your users mental model in order to raise conversion, improve your products usability and support your team to gather requirements and identify new opportunities to design for. I furthermore validate design decisions to ensure adequate solutions that meet your audience's needs in conjunction with your business strategic goals.
Working closely within cross-functional teams, I strategically plan and lead experience design projects. I provide specifications, support engineering teams during implementation and map and measure customer journey's continuously. I help to reduce implementation costs by incorporating best user centered design practices into existing development life-cycles — for mature as well as early stage products.