The Miracle Tool for better Product Design

The usefulness of persona’s in defining and designing interactive products has become more widely accepted in the last few years, but lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona. In this article I hope to highlight a few essential points and describe the process of creating a persona.

Read More

Wind of Change

User experience consulting is a important contribution to the change development within a organization. The UX Consultant transmits her knowledge and methodological capabilities to the client. In doing so, she is taking into account informal demands and tasks and teaches the organization how to recognize problems and solve them on their own. As an expert the User Experience Consultant is a change agent, who executes on both - the science and the change.

Read More

The one reasons why your product fails

Activities around requirement analysis and management, bring a great value into development processes. Established software development processes, define requirement engineering as one of the primarily important disciplines in software engineering. It comprises any activities around gathering, documenting and managing requirements of a variety of interest groups. 

Read More

Willkommen to my Blog

My name is Susanne, and I am a usability and experience design specialist and independent consult living in San Francisco.

If there is something, that I actually do not have time for, than this is maintaining a blog.  But there are a few things, that matter to me and upon which I am reflecting. As for instance:

What actually is (user) experience design - and what is it not.

How to REALLY unlock the users mental model and create adequate UX design artifacts.

How to incorporate UX and usability best practices into product and development life cycles to bring great value to organizations and cross-functional teams?

I may also, here and then, write about the things that I enjoy when I am not helping to design great products. These are the things that help me to stay grounded: Cooking, yoga & meditation practices and exploring beautiful and interesting places and things — not only in the virtual world but on our beautiful planet earth.

PS.: I am not an English native speaker, so you may find typos and grammar mistakes in my writing. If you'll find them — feel free to keep them.